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National Ambulance Unveils New Corporate Identity under the Umbrella of the National Guard Command

Sharjah Police GHQ was the first of a series of visits to Police GHQs in the UAE

27 Sep 2023

Sharjah, 27 September 2023: National Ambulance officially unveiled its rebranded fleet, which introduces its new corporate identity upon joining the National Guard Command and working under its umbrella. This milestone marks an important step for National Ambulance in the enhancement of emergency medical services in accordance with the best international standards.  To introduce the new corporate identity to strategic partners, National Ambulance will undertake a series of visits, which started at the Sharjah Police General Headquarters and will continue with visits to Police General Headquarters and partners in the emergency services sector.

The launch ceremony at Sharjah Police General Headquarters was attended by Major General Saif Al Zari Al Shamsi, Commander-in-Chief of Sharjah Police along with Eng. Mohammed Salem Hboush, CEO of National Ambulance and a number of officials from both parties, who were presented with the new fleet of ambulances showcasing the latest equipment, technology, and modern life-saving equipment used in emergency medical services.
The new corporate identity symbolizes National Ambulance's steadfast commitment to ensuring community safety and saving lives, while upholding the highest quality standards and implementing the best international practices in emergency medical services.
"We are proud to reveal our fleet of ambulances under our new corporate identity, as we enter this new phase under the leadership of the National Guard Command," stated Mohammed Salem Hboush, CEO of National Ambulance. "This new identity reinforces our commitment to continuous development and dedication to providing high-quality and reliable emergency services in line with international standards and practices." Hboush added.
During the launch, Major General Saif Al Zari Al Shamsi, Commander-in-Chief of Sharjah Police said, "Today, we witnessed the introduction of National Ambulance's new corporate identity under the umbrella of National Guard. This signifies a pioneering advancement in the ambulance sector within the country. I commend National Ambulance for their efforts in achieving the highest safety standards and prompt response, aligning with international benchmarks. This reflects the wise leadership's vision to position the United Arab Emirates amongst the leading nations in global progress and prosperity."

The Commander-in-Chief of Sharjah Police warmly welcomed the launch of the new corporate identity at the Sharjah Police General Head Quarters. He emphasized the GHQ’s commitment and preparedness to support this transformative step, aiming to enhance collaborative efforts and deliver innovative ambulance services at the local, regional and global levels. Furthermore, he expressed the enduring nature of the strategic partnership between Sharjah Police and National Ambulance in serving the community and improving their overall quality of life.
National Ambulance is part of the National Guard Command, providing urgent pre-hospital care in the Northern Emirates which can be requested through the dedicated 998 emergency ambulance number. With an advanced fleet and qualified medics, National Ambulance serves the public on the frontline providing high-quality, appropriate care for serious illness and injuries across the Emirates of Sharjah, Ajman, Umm Al Quwain, Ras Al-Khaimah and Fujairah.